Welcome to Valley Fresh Market—where real food comes from local people.

At Valley Fresh Market, we’re proud to serve our community with quality products and genuinely friendly service. Our knowledgeable staff is always happy to help, making your shopping experience easy, enjoyable, and personal.

We offer a thoughtfully curated mix of organic and conventional groceries, conveniently placed side by side so you can shop your way. Throughout our stores, you’ll find a wide variety of fresh, prepared foods made with care. Our Bakery bakes fresh breads daily, while our Deli features Boar’s Head fine meats, made-to-order sandwiches, and an exceptional selection of gourmet cheeses from around the world. In our Meat Department, you’ll discover high-quality meats, fresh seafood, chicken and hand-made sausages.

Our wine department showcases an impressive range—from a crisp Pinot Noir from the Santa Ynez Valley to a bold Napa Cabernet, or even a Chardonnay from Australia. We also carry one of the best selections of spirits and craft beers in the Santa Ynez Valley and along the Central Coast.

Produce is at the heart of what we do. We’re especially proud to offer fresh, locally sourced fruits and vegetables alongside unique and exotic finds—perfect for that hard-to-find ingredient (yes, even jackfruit).

We look forward to welcoming you and hope you enjoy shopping at Valley Fresh Market.