assorted produce


Welcome to Valley Fresh Market where you can get Real Food from Local People. Our friendly staff are happy to help you with all your shopping needs. If you aren't happy with the quality of a product, please let us know and we will make it right for you. 

We offer a selection of organic and conventional products, conveniently placed near each other on the aisles for ease of shopping. 

At our deli, you can find Boars Head fine meats, custom made sandwiches, quick meals from our grab and go case, hot and delicious meals cooked fresh daily, along with a vast array of gourmet cheeses. 

Our large wine selection offers you a choice between a Pinot from Santa Ynez Valley to a Cabernet in Napa and a chardonnay from way down under in Australia. Our expert wine steward will guide you along your journey through our wine department. We also offer the best selection of spirits and craft beers in Santa Ynez Valley. 

We are extremely proud of our produce, which offers many local fruits and vegetables, as well as, exotic faire for that one ingredient you can't seem to find anywhere (can you say jack fruit?). 
We hope you enjoy your shopping experience at Valley Fresh Market.